Maruti to increase sales outlets to 1,500 in 5 years

 The country’s largest car maker Maruti Suzuki is planning to increase its sales outlets across the country to 1,500 in the next five years, a top official of the company said.

Presently the company had 828 sales outlets and there were plans to double them in the next five years, General Manager (Marketing and Sales), Partho Banerjee told reporters.

The endeavour of Maruti was to have presence in all districts and taluks. ‘We try to identify the socio economic conditions of a particular area, two-wheeler sales and based on that work out a strategy to start outlets, he said.

Maruti, which sells 8000 cars per month in Kerala, is aiming to increase its sales outlets in the state to 100 in the next five years from the present 59, he said.

On exports, he said totally 1.5 lakh vehicles were exported last year of which 80 per cent was A-star. Main export market was European countries.

Maruti Suzuki today launched Alto-K10 in the Kerala market which comes with improved suspension, new cable type transmission, superior brake syustem and more knee room for rear seat passengers.

The existing Alto clocks average sales of over 20,000 units every month nationally and 2,700 in Kerala and the company hoped to better this with the new launch, Banerjee told reporters.

On the sales expectations this year, he said one million Maruti cars were sold last year. ‘We have capacity constraints, but our endeavour is to better it’. In the first quarter of this fiscal, there had been already 26 per cent growth for the entire industry, he said.

The New Alto is priced LXI RS 3.02 lakh and VXI Rs 3.15 lakh (ex-showroom Kochi).
source:indiatimes

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