How Maruti plans to retain its No. 1 position in India
How Maruti plans to retain its No. 1 position in India
India’s largest carmaker Maruti Suzuki plans to ride on the back of new launches in the future to retain its numero uno position in the market place and beat back competition from its peers.
“We will continue to retain our 50 per cent market share going forward. Though there is stiff competition, we intend to face it through the launch of more models in the future,” Maruti Suzuki India’s chairman R C Bhargava said.
Admitting to a “stiff competition” in the domestic automobile market, Bhargava said Maruti’s strategy to beat the competition would be through the launch of new models.
“We will continue to launch more models in future to face the intense competition in this sector,” he said.
Bhargava’s comments assume significance as the carmaker’s market share slipped below the 50 per cent-mark during the January-June 2010 period.
At present, the auto major faces competition from carmakers such as General Motors , Ford , Fiat, Toyota and Honda.
Maruti is eyeing a double-digit growth between 12 and 14 per cent this year, Bhargava said.
“Yes, we have been facing severe production constraints. If we had not faced production constraints, we would have been achieved a higher marketshare today. But, we are always trying to cater to the people’s demand,” he said.
The company plans to boost capacity at its plants in Gurgaon and Manesar to 1.2 million units from one million to cater to the market demand by end-this year.
“We are expanding our production capacity to meet the market demand,” he said.
Bhargava, who has penned Maruti’s success story in his book — The Maruti Story — said, “It was a long journey for Maruti Suzuki in India, but still we have miles to go. . .”
“It was a trial and tribulation for many decades to float a brand in India. No doubt, Maruti has shown the way to many car-makers to manufacture low-cost small cars in the Indian market,” he said.
Input costs have been a major concern these days and it has been a big challenge for car-makers to maintain prices, the auto industry veteran said.
“On one hand we are facing production constraints and on the other we are facing a shortage of components. However, we are still managing both and delivering our product to the people,” he said.
Bhargava thanked Sanjay Gandhi , who had apprenticed with Rolls-Royce Motors before returning to India to manufacture a people’s car.
“Credit goes to the Gandhi family who helped float the Maruti brand in the Indian market,” Bhargava said.
source: business.rediff
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