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Maruti Suzuki July Car Sales Rise 29% on Record India Demand

Maruti Suzuki India Ltd., maker of half the cars sold in the country, said sales grew 29 percent last month, helped by record local demand.

Maruti sold 100,857 vehicles worldwide in July compared with 78,074 a year earlier, the New Delhi-based Indian unit of Suzuki Motor Corp. said in a statement today. Sales in the domestic market surged 33 percent to a record 90,114 the highest-ever in a month. That beat the previous high of 90,041 units reported in May this year. Exports increased about 2% to 10,743 units.
Sales were boosted by a strong demand for its small cars–Alto, Wagon-R, Estilo, Ritz, Swift and A-Star–which grew 33% to 64,079 units from 48,115 a year earlier, the company said.

Indian auto makers are gaining from a steady rise in the purchasing power of consumers, being aided by economic growth, higher incomes and low-cost loans. These companies are also benefiting from new model launches, especially those in the small-car segment, which are driving more consumers to showrooms.

As many as 11 new cars or refurbished variants have been introduced in India since January this year. Most of the new launches have been in the small-car segment such as the Nissan Micra, Volkswagen Polo, Chevrolet’s Beat and Maruti’s new Wagon-R. Toyota Motor Co. is slated to introduce its small car Etios later this year while Maruti is expected to launch a new variant of its best-selling car, Alto, later this month.

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