Volkswagen wants to work with Maruti on new models
Volkswagen wants to work with Maruti on new models
German automaker Volkswagen has said that they are willing to work in collaboration with Maruti on new products for the global markets.
Volkswagen own 19.9 per cent stake in the Maruti’s parent company Suzuki.
“There will (be) some projects which will hit the Indian market. Let’s wait and see,” Volkswagen (VW) management board member Christian Klingler told PTI.
Asked if there is a possibility of VW jointly developing products with Maruti Suzuki India (MSI), he said: “Of course, there is a possibility of developing products together, (but) I cannot confirm it.”
VW said: “We are in the face of really exciting opportunities and we really want to come out when the projects have a certain degree of realization. So let us give it some time.”
The company further admitted that Suzuki is going to be an important partner for them in the Indian market which is growing at an impressive rate.
He said that the partnership between VW and Suzuki is all about leveraging on each other’s strengths. “Suzuki is very strong in the Asian market, including India and Japan. They have knowledge in the small car segment, which is pretty unique. They make small cars and make money. Lot of manufacturers make small cars, but they don’t make money,” Mr. Klingler said.
“Suzuki (also) has lot of interest on the technologies that we have,” the VW board member added.
He said there would be a lot of synergy between the firms in many areas, such as utilising MSI’s supplier base. “There are lot of discussions going on about synergies and one synergy could be at the suppliers’ level as well,” Mr. Klingler added.
Officials of MSI and VW India were understood to have met in May to explore synergies in production and vehicle design.
Mr. Klingler said that VW is also looking at increasing sourcing of components from India for its global operations.
“We cannot say anything definitive at this moment, though this possibility cannot be excluded. There can be a lot of things to be learnt, cooperated,” Klingler said.
He said “very good exchanges” were currently underway between top officials from both the companies to thrash out common strategies, not only for India but for other crucial markets. “India does play an important role in this partnership.”
Klingler said a “long list of projects were in the pipeline” and these could include a joint product strategy. “However, it is too early to speak anything concrete about common products.”
A new entrant in India, VW is yet to gain firm ground. It had started production from its Chakan plant this year, at an investment of Rs 3,500 crore. The plant has an annual capacity of 1,10,000 cars.
In contrast, MSI is the largest brand in the country, accounting for over 55 per cent of its 15 lakh unit car market. The Japanese company is also ramping up its R&D division by investing around Rs 1,500 crore in an upcoming centre at Rohtak, to be used for developing cars for India as well as the ASEAN region. This would be SMC’s largest R&D centre outside Japan.
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