Suzuki Motor Corp’s domestic car sales recently passed the 20 million unit milestone.
Suzuki Motor Corp’s domestic car sales recently passed the 20 million unit milestone.
This was spurred by strong performance in the small vehicle segment – Suzuki sold a total of 624,723 units in Japan last year to claim a 32.7% market share in the small car segment, an increase of 1.1%.
Suzuki’s car production began in Hamamatsu in October 1955 with the Suzulight pictured above, which was powered by a 360cc two-stroke engine. The company fast gained reputation as a “small car expert” and introduced the Suzulight Carry Pick-up in 1961 and the Fronte 800 City car in 1967. This was followed in 1970 by the introduction of the Jimny, which Suzuki says is the world’s first compact and lightweight 4X4. The debut of the Alto in 1979 cemented Suzuki’s stronghold in Japan’s mini car segment and provided the perfect product to conquer India.
Record high overseas production
In 2009, Suzuki produced 1,479,231 vehicles outside of Japan; a record for the company and a 5.3 per cent increase over 2008. The majority of these vehicles were produced by Maruti Suzuki in India where Suzuki holds a 54 per cent market share of passenger vehicles sold. China also played an important part due to rapidly increasing demand for low cost mini vehicles.
Magyar Suzuki Corporation
In Europe, Magyar Suzuki in Esztergom, Hungary produced 180,000 units in 2009 for Europe and domestic and recently celebrated a 13.48 per cent share of the Hungarian market with sales of 8,110 vehicles. Suzuki remained the domestic market leader for the thirteenth consecutive year in a row, despite a 60 per cent decline in the Hungarian passenger car market.
Magyar Suzuki supply Swift, Splash and SX4 to many markets in Europe including the UK and employs 4,300 people as well as thousands more through its circle of local suppliers.
Domestic sales and production
Demand in Japan for mini vehicles remains very strong with Suzuki enjoying a 32.7 per cent market share of that sector of the market in 2009, representing an increase of 1.1 per cent over 2008. Domestic Suzuki car sales across all segments reached 624,723 units.
Total global car production reached 2,387,533 units in 2009, a slight decrease for the first time in 11 years due to the current global economic climate.
Globally, Suzuki continues to be well known as the ‘small car experts’ and plan to further develop small and flexible engines for even lower emissions and exceptional fuel economy while still reinforcing it’s reputation for customer focused and value products that are fun to drive and inexpensive to own.
Suzuki’s latest small car concept for the future, the Swift plug-in Hybrid, will be on display at the 80th Geneva motor show, starting on March 2
Admin (source Suzuki)
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