SUZUKI FAN

Suzuki show 17 vehicle and  500-plus sketches in‘Joys of Life’ pavilion at   2010 Auto Expo

The Maruti Suzuki ‘Joys of Life’ pavilion will showcase a car that has been conceptualised, designed and then finally developed in India for global market at the forthcoming Auto Expo 2010. At the Studio Setup subsection, Maruti Suzuki designers will demonstrate the art of sketching various concept models. A designer tends to draw up to 500-plus sketches during the time between the first brief and up to the point where the design is finalized. This subsection brings to life this aspect in a car’s life.

For instance, Maruti Suzuki designers churned out a few hundred sketches of A-star before finalizing on the particular design. A Concept vehicle – to be displayed at Auto Expo 2010 and a centrepiece at the Maruti Suzuki pavilion – had around 150 sketches on exterior and a similar number on the interior theme, before the final form took shape. The selected design is then reproduced life-size in clay.

The adjoining area houses a 1:3 scale model of a Maruti Suzuki A-star – built in clay. The 3-D scale model is essentially a semi-finished sculpt in clay which highlights the detailing that goes into the making a car. The clay modelers will be seen chiselling away on the clay model, working on the detailing of the car. To add realism to the clay form, a foil wrap helps by bringing in elements of reflection as well as profiling detail to the model. Clay modelers use a special variety of industrial clay that hardens at room temperature and softens when heated. The design of the car is subsequently finalized from this clay form.

As mentioned above, Maruti Suzuki has adopted ‘Joys of Life’ as the theme for the forthcoming Auto Expo in January 2010. The ‘Joys of Life’ concept is an extension of the theme from the last Auto Expo in 2008, where Maruti Suzuki focused on ‘Colours of Life’. Both themes ‘Colours of Life’ and ‘Joys of Life’ are in resonance with ‘Way of Life’, the parent Suzuki Motor Corporation’s global corporate philosophy.

The ‘Joys of Life’ concept is in perfect sync with Maruti Suzuki’s position as a ‘people’s carmarker’. For the last 26 years now, the largest carmaker in India has been the very reason for ‘Joy’ for countless middle-class Indian homes. In India, where one tends to cherish the memory of the first flush of love with the first car, the humble Maruti-800 has achieved and continues to retain an iconic status. This car – just like the so many other vehicles from the Maruti Suzuki stable, plays a very special part in a household, symbolizing the journey of that family through the ups and downs of life.

Over time, a Maruti Suzuki vehicle has thus become synonymous with the Joy of achievement in one’s life, be it one’s first car or the next several ones. Maruti Suzuki has decided to celebrate this unique bonding with the Indian consumer by adopting ‘Joys of Life’ for Auto Expo 2010. Appropriately, the ‘Joys of Life’ pavilion showcases the company’s wide range of products and services, and how these enable the company to delight the Indian and global consumer.

In addition to that, Maruti Suzuki will showcase an array of 17 vehicles. The display will also include new launches, and cars such as the Suzuki Kizashi imported exclusively for the show.

The Maruti Suzuki ‘Joys of Life’ pavilion at Hall no.14 in Pragati Maidan, New Delhi, is the largest single-roof facility in the complex spread over an impressive 4,690 square meters. Visitors would experience the world of ‘Joys of Life’ from the moment they enter the Maruti Suzuki pavilion – a wonderland of a grand display of cars and exciting entertainment.

via wheelsunplugged

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